About us

We put data to work in order to reduce risk and drive operational effectiveness and efficiencies for end-to-end AML processes. 

We combine 20 years of experience in the development of Machine Learning solutions for the world's leading Financial Services brands, with the experience of the world leaders in the testing and analysis of automated sanction and PEP screening solutions. 

Our team of data scientists trained at the world's leading universities and technology companies including Vilnius University in Lithuania, Oxford University and UCL in the UK, and also at Google, NASA and Visa.

We deploy the latest in AI technology and synthetic data techniques to build insights into client and transaction activities and behaviours, optimising AML compliance programs with digital automation.  

Our team


Paul Alexander

Chief Executive Officer


Paul Alexander is the Founder and Chief Executive Officer of the UK’s leading customer insight group, Beyond Analysis. Responsible for sales and marketing, operations, partnerships and customer service, Paul established Beyond Analysis in 2007 and has grown the business into a highly successful and internationally recognised consumer insight and strategy business.


Adam Davies

Chief Financial Officer


Adams career began with O2 where he was Finance Manager for their Retail Division. Before coming to Beyond Analysis he was Head of Finance at Gu Puds and RSA. During his time at Beyond Analysis he has successfully delivered several significant partnerships, acquisitions and investments. He is currently performing the dual role of UK General Manager.


William Beresford

Chief Data Officer


William is co-founder and leads the strategy for the UK’s leading customer insight group, Beyond Analysis. In his role, William has overall responsibility for advising clients and developing the data vision and solutions that enable clients to transform their business with data. Along with Paul Alexander, CEO, William established Beyond Analysis in 2007 and has worked tirelessly to exceed the company’s aggressive growth plans.


Giedrius Virbalas

Chief Technology Officer


GV has 15+ years of experience in data science, starting his career at Beyond Analysis. He has helped bring about positive transformation to the way data is used in some of the biggest brands across the globe. His extensive multi-sector experience in designing and implementing highly effective machine learning solutions and successfully bringing these to fruition in the real world is highly valued by our clients.


Lauren O'Brien

Chief Operating Officer


Lauren has extensive experience in launching and marketing innovative brands using data at the core from the very beginning of her career at Innocent Smoothies when it was in start up mode. She discovered her passion for data at dunnhumby with Paul and Will and went on to hold senior marketing leadership positions in FMCG and Healthcare. She knows the data to actionable insight to effective marketing results like no other making her perfectly placed to manage the operations of the business.


Our Ethics

Big data brings big responsibility. Without a great internal culture and attitude it would be nearly impossible to take on this responsibility in a sustainable way.

Our Opportunities

We are looking for talented individuals who are passionate about putting data to work to join our team.

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